Project overview 13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in the local market, the company needed to...
Project overview 13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in the local market, the company needed to strengthen its online presence and stand out from other service providers. They approached us to refresh their digital platform, improve user experience, and create a system focused on generating more bookings and direct inquiries. Contact Us Client 13melbourneairporttaxi project url 13melbourneairporttaxi.com.au Services provided PPC, SEO, Web Development, Graphic Design and SOME type of project B2C Challenges Faced by 13 Melbourne Outdated Website The previous website was not fully responsive and lacked a clear service structure.
This made it difficult for users to navigate and book quickly, especially on mobile devices. Poor Local Visibility Weak SEO foundations meant the business was not ranking well for important taxi and airport transfer search terms in Melbourne. Limited Conversion Tools The website had no strong call-to-action elements, booking features, or proper tracking systems to capture and measure inquiries. No Google Ads Presence There were no paid search campaigns running, resulting in missed opportunities for high-intent local traffic.
Missing GMB Optimization Their Google Business Profile was not properly optimized, limiting visibility in local map results and reducing trust signals. Solutions Delivered MH Tech Solutions implemented a complete digital strategy to improve visibility, conversions, and local search presence. WordPress Website Redesign Built a clean, mobile-optimized WordPress website with clear navigation and service-focused structure. Integrated Gravity Forms to capture bookings and lead inquiries efficiently.
Structured content around service intent to strengthen local SEO relevance. Local SEO & GMB Optimization Optimized on-page elements including meta titles, descriptions, schema, and location-based keywords. Managed and optimized the Google Business Profile with regular updates and service targeting. Built local citations and backlinks to improve visibility in map results and local search rankings.
Google Ads Strategy Launched targeted Google Ads campaigns focused on high-intent keywords such as airport taxi Melbourne. Created dedicated landing pages to improve Quality Score and reduce cost per click. Implemented accurate conversion tracking for calls and form submissions. Branding Touchpoints Refined the brand identity with a clean color palette and consistent typography.
Designed branded visuals for Google Ads, social media, and online listings. Results We Obtain Before working with us, 13 Melbourne Airport Taxi had built a solid reputation for reliable transport services, but its online presence did not fully reflect the professionalism and trust it had earned offline. SEO SEM .elementor-22766 .elementor-element.elementor-element-29160e6 > .elementor-container > .elementor-column > .elementor-widge
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