E-Commerce Website Revamp, SEO & Digital Marketing for Sports Retailer of South Africa

Project overview​ Tenth Sports is a South African-based mega store for sportswear, accessories, and athletic gear. In 2021, MH Tech Solutions partnered with the brand to rebuild their digital presence through a complete e-commerce website revamp and a full-funnel marketing strategy. The goal was to improve user experience, increase online visibility, and drive both online and in-store conversions. Contact Us Client Tenth Sports project url tenthsports.co.za Services provided PPC, SEO, Web Development, Graphic Design and SOME type of project B2C Challenges Faced by Tenth Sports Tenth Sports had a foundational e-commerce presence but faced several key challenges: Lack of Consistent Brand Communication Inconsistent visuals and unclear messaging on digital channels.

Low Conversion Optimization Product discovery, filtering, and checkout experience were not optimized. Outdated UX/UI The website lacked mobile responsiveness and modern visual identity. Poor SEO Foundation No structured keyword strategy or search visibility. Limited Ad Strategy Google Ads were underutilized or misconfigured.

Solutions Delivered MH Tech Solutions executed a multi-faceted approach: E-commerce Revamp: Phase 1 Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance. Phase 2 Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO Strategy Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads Campaigns Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates. Social Media & Content Created visually aligned content for promotions, new arrivals, and engagement. Results We Obtain Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence. SEO SEM .elementor-22766 .elementor-element.elementor-element-29160e6 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-22766 .elementor-element.elementor-element-29160e6:not(.elementor-motion-effects-element-type-background), .elementor-22766 .elementor-element.elementor-element-29160e6 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-22766 .elementor-element.elementor-element-29160e6{border-style:solid;border-width:1px 1px 1px 1px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:20px 20px 20px 20px;}.elementor-22766 .elementor-element.elementor-element-29160e6, .elementor-22766 .elementor-eleme