E-Commerce Website Revamp & Digital Marketing for Himalayan Salt Brand

Project overview​ Saltpur is a Himalayan salt and wellness brand offering handcrafted salt lamps and natural lifestyle products. In 2020, MH Tech Solutions partnered with Saltpur to completely revamp their e-commerce platform and build their digital presence from the ground up. The existing site was running on OpenCart and suffered from slow loading times, broken checkout processes, and poor UX across all devices. There was no SEO or digital visibility, and the brand lacked the foundation for online growth.

Contact Us Challenges Faced by Saltpur Before the intervention, Saltpur faced critical limitations that hindered growth: Platform Limitations Built on OpenCart with outdated structure, non-functional add-to-cart and checkout systems. Zero SEO Foundation Not indexed in Google, no keyword strategy, metadata, or content optimization. Poor UX/UI Cluttered, unresponsive interface on desktop and mobile. Low Traffic & Conversions Virtually no organic visitors or sales.

Brand Presentation Weak packaging and inconsistent visual communication online. Solutions Delivered MH Tech Solutions delivered a complete transformation with a long-term digital growth strategy: Website Development Migrated from OpenCart to WooCommerce with a fully custom, conversion-optimized, responsive UI/UX. SEO Built a comprehensive SEO strategy including keyword mapping, schema, on-page optimization, technical SEO, and regular content publishing. Content & Social Media Marketing Created localized, visually appealing content for Instagram and Facebook, increasing product awareness.

Speed Optimization Reduced page load times significantly to improve usability and SEO. Google Search Console & Analytics Integrated tracking tools and submitted the site for indexing and performance monitoring. Brand & Packaging Design Designed new packaging for retail and export, aligned with digital branding. Google Ads Managed search campaigns to bring immediate traffic and complement organic growth.

Results Achieved Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence. SEO SEM WEBSITE .elementor-21051 .elementor-element.elementor-element-29160e6 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-21051 .elementor-element.elementor-element-29160e6{border-style:solid;border-width:1px 1px 1px 1px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:20px 20px 20px 20px;}.elementor-21051 .elementor-element.elementor-element-29160e6, .elementor-21051 .elementor-element.elementor-element-29160e6 > .elementor-background-overlay{border-radius:10px 10px 10px 10px;}.elementor-21051 .elementor-element.elementor-element-29160e6 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elemento