Website Development & GMB Optimization for Taxis Company of Australia

Project overview​ Lilydale Taxis is a local taxi company operating in Lilydale and the Yarra Valley region of Australia. Their goal was to enhance digital visibility and improve the booking experience for local users. Contact Us Client Lilydale Taxis project url lilydaletaxis.com.au Services provided PPC, SEO, Web Development, Graphic Design and SOME type of project B2C Challenges Faced by Lilydale Taxis Prior to our engagement, the business struggled with Outdated Website Lack of an optimized, modern website Low Local Visibility Poor local visibility on Google Search & Maps No Brand Identity No clear visuals or style, making the brand hard to recognize or trust. Weak Google Profile Incomplete or outdated Google My Business profile Solutions Delivered We rolled out a multi-phase optimization and advertising strategy: Phase 1 Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2 Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management. SEO Strategy Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO. Google Ads Campaigns Launched and managed Shopping and Search ads targeting local and niche sports segments. Conversion-Focused Design Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content Created visually aligned content for promotions, new arrivals, and engagement. Solutions Delivered WordPress Website Development Developed a clean and responsive WordPress website Integrated Gravity Forms to allow custom bookings Improved user navigation with mobile-first approach Google My Business Optimization Updated business categories, service areas, and contact details Added professional images, regular posts, and service highlights Implemented local SEO strategies to boost map pack rankings Branding & Visual Identity Created a professional logo and brand color palette Ensured branding consistency across website, GMB, and social media assets Results We Obtain Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence. SEO SEM .elementor-22766 .elementor-element.elementor-element-29160e6 > .elementor-container > .elementor-column > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-22766 .elementor-element.elementor-element-29160e6:not(.elementor-motion-effects-element-type-background), .elementor-22766 .elementor-element.elementor-element-29160e6 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFFFFF;}.elementor-22766 .elementor-element.elementor-element-29160e6{border-style:solid;border-width:1px 1px 1px 1px;border-co